SUGI+
An experiential drugstore that considers the future of health in a holistic way.
KiQ handled the creative direction and design of "SUGI+," Sugi Pharmacy's experiential drugstore that considers the future of health in a holistic way, born in Haneda Innovation City at Tenkubashi, Tokyo.
Under the theme of "a place where people visiting from around the world can add (+) to healthcare amid diverse values," at "SUGI+" staff act as concierges, offering a hospitality experience that combines technology with the spirit of omotenashi.
"SUGI+" builds creative and communication that is considerate of people who face challenges in everyday shopping, including those with hearing impairments and visitors from overseas. With technical cooperation from AISIN, we designed multiple interactive features.
- Client
- Sugi Pharmacy
- Year
- 2023
- Team
- Creative Direction: Akane Kikuchi
Art Direction: Kenya Mori
Design: SUGI DRUG Design Team + Kenya Mori, Chihiro Misawa (KiQ)
CIVI / Copy: Akane Kikuchi
UIUX: Yuki Fujita (KiQ), Akane Kikuchi (KiQ)
Sign System Design: KiQ
Interior: KiQ
Shosa Direction: Akane Kikuchi
CG: Teiyuka - Partner
- System: AISIN
AI Strategy: Yuki Ichikawa (KiQ)
Operation: Dentsu
Photo: Kenichi Sasaki
Lighting System: E-SEMS
Display: CHUNICHI
Sign: Basic - Category
- Experience Design
