Sales Tool / Prudential

We renewed the guidelines and design of communication tools for Prudential Life Insurance.

At sales conferences hosted by the life insurance company, we renewed the design guidelines for sales letters, sales tools, and communication tools. By redesigning the creative and behavioral guidelines for seminars and customer-facing occasions throughout the year, we contributed to increased seminar attendance and sales promotion.

Beyond visual appeal, we achieved results by strengthening the copywriting of the sales letters.