翳 / Kazashi

KiQ was responsible for the prototype design of "Kazashi," a jewelry boutique envisioned for expansion in New York. The project delivered consistent total direction—spanning space, product, CI/VI, and digital—elevating the brand's core aesthetic into "shosa."

"Kazashi" is a place where light and shadow, movement and stillness, past and future intersect. A bonsai is placed as a symbol of life, and an undulating washi-paper ceiling brings rhythm and negative space to the interior.