From Japanese Embodiment,
We Shape A New Society.

KiQ is a Physical AI studio that takes embodied intelligence as its
starting point, designing and implementing everything from brand and
experience design to the behaviors of Physical AI.

Design for
Humanity

In an Age of Efficiency, What Is True Richness?
We design the respect, ma, and subtle presence
embodied in shosa as experiences and AI behaviors,
creating trust between people, brands, and technology.

Empathy Design

Our Approach

Empathy Design is an approach that reads unspoken emotions, gestures, and subtle
signals, and translates them into experiences and AI behaviors.
We design and implement not only efficiency and functionality, but also experiences and
intelligence that make people feel understood.

01

Listen

Sense Even the Signs
That Words Cannot Express.

02

Understand

Understand What People Value
and How They Feel.

03

Respond

Design Behaviors and Interactions
That Reach the Heart.

What It Means

Empathy Design perceives what lies beyond words, creating deeper relationships between people, society, space, and technology.

Our Value

Beginning with a Question (Q),
We Give It Form Through Shosa.

Why KiQ

Multidisciplinary
by Design

KiQ director
KiQ office

KiQ is not a team built around a single area of expertise. We integrate diverse specializations and take responsibility for the entire process, from concept to implementation.
Composed of members from Switzerland, the United States, and Japan, our team designs from a global perspective, moving across differences in culture and industry.
By defining our own unique roles, such as Shosa Director and Physical AI Engineer, we continue to create new fields of practice.

Projects

50+

Employees

20
Akane Kikuchi

Akane Kikuchi

Creative Director / Etiquette Designer

Takehisa Hida

Takehisa Hida

business designer

Kenya Mori

Kenya Mori

assistant designer

Toshiki Miyauchi

Toshiki Miyauchi

strategic partner

Yurino Sato

project manager

Kou Hirai

project manager

Maki Akai

manager

Peter McAdams

business designer

Masayasu Nakamori

chief designer

Nick Jay Hill

chief designer

Imaizumi kei

designer

Matilde Dorn

designer

Shiori Ito

Cultural Designer

Lee Hye Ji

Cultural Designer

Sarah Mulligan

Cultural Designer

Hiroshi Furuhashi

Design Strategist

Takahiro Imagawa

web marketer

Takahiko Inoue

context director