2025.03.24

The World KiQ Is Building with Shosa Lab from Tokyo and Los Angeles

The evolution of AI technology is。elerating today, efficiency and automation, while the company’s identity and cultural value are becoming thinner. In particular, in the field of business, I feel that “humanity” and “extra whiteness of creativity” are lost too much importance on reasonableness. Shosa Lab was established as a means to communicate with people in such times.

Value in Japan

It is one of the beauty consciousness that Japanese people have been important since ancient times. It refers to a series of behaviors that are born while conscious of the relationship between the environment and the other party, not just behavior. For example, a tea ceremony, a quiet movement of Noh, a calligraphy brush, all symbolize the beauty of the work. We believe that the aesthetics of the work gives an important suggestion in the business world.

At Shsoa Lab, we aim to create a R&D field that provides corporate identity building and new business support by science of the essence of this unique work. There are three elements: self-expression, understanding, and harmony. In business situations, it is necessary to reconstruct the culture that values the relationship with the other party rather than just efficiency.

The Importance of Whitening in Digital Society

KiQ representative Kikuchi has continued to have some doubts whileing the flow of digitalization and DX promotion.

“Is there really a space for creation in a world that has been too much efficiency?”

A society where cashless payment has progressed, and the convenience store customer service is avatarized, and the manual is thorough, and the efficiency is progressing to the extreme. Although it is certainly convenient, there are few opportunities to feel humanity everywhere. As AI and digital technologies have developed, we should have a space to stand and value creativity and relationships.

“S Lab” is also a place to regain this “extra”。 It is a platform for companies to rethink their culture and value, and create new expressions for the future.

The future of the laboratory

How do you use Japanese cultural value in a global society? Kikuchi believes that the spirit of harmony in Japan is the essential element of the future.

In Logic , self-insistence and logical communication are important, while Japan has the power to monitor and harmonize the place. This “harmonic power” is believed to become in、 important in society where AI and automation are progressing. In order to build a deeper relationship with customers and business partners, incorporating Japanese aesthetics into the company’s brand and strategy leads to a new competitive edge.

In our laboratory, we will help you deepen your own culture and express it in a way that is suitable for modern business. By supporting branding, product development, and customer experience with a focus on culture, not just a design, it will bring out the value of your business.

Create the future together

Shosa Lab It is a place for companies to draw new visions, rede cultures and move forward.

We will create new value for corporate brands, products and services by using our unique sensibilities in Japan. It is a time to reconstruct corporate identity with the power of culture,Balanceing the balance of rationality and sensitivity.

Let’s create a new future together with our labs.

About KiQ

KiQ is a creative studio based in Tokyo.
“Design for Humanity” is the mission of creating a design that resonates with the essence of humanity and expressing sensitivity. In 2025, the U.S. base will be established. Please look forward to your future project.

Mission

Design for Humanity

Create a design that resonates with the essence of humans and express sensitivity