Koji Okutani × Akane Kikuchi × Toshiki Miyauchi, Part 2: Compelling Customer Experiences in the AI Era
AI and Human Roles
Kikuchi “What do you think is the need for the entire industry in modern times where AI and other technologies are developing?”
Okutani: It’s “interpreting power” of human beings that need to come. If you want the answer, AI will come out soon. How can you pump the background part to it, rather than the epi part that simply creates a good design? I think that what I said is culture, philosophy, and deepness that AI cannot reach. As for the interpretation, it is an ageless part, so I think that various interpretations by generation are also interesting.
Kikuchi: That’s right. The technology of AI has also been developed, but in the emotional part, I can only pump and express the emotional part through various research. I also feel that people who can interpret and control the emotional part of the deep layer and the area of the tree are needed in the future.
The two people said that it is important not to delegate everything to the digital technology of the world, but to reaffirm the part that can be human.
About future possibilities
At the end of the event, Mr. Okutani talked about the future possibilities of Super Normal.
Okutani: I think the values have changed greatly through the horror. I feel that it is important that the speed of the world rises by digitalization and the new one is born, and there is no risk of braking. This is a good idea. I want to balance both of them, not the extreme of the digital part and the human part, with the re-reco。tion of “normal” that was born through 。.
Kikuchi “I’m sure. I think that it was 10 years that digital had been out of the front even though it was not only this industry. I feel that I have entered a phase to think about how technology can penetrate into the world.
KiQ
KiQ’s vision is to lead society through beautiful future works through our bases in the United States and Japan. In particular, we are focusing on the importance of Japanese unique behavior and emotional expression. In the world where AI and digital technology are too far from the front, it feels that emotional connections are becoming more and more important than the digital one. We believe that it plays an important role as an element that forms a brand, service, and even an indicator of the company itself.
In this Salon KiQ, Mr. Okutani invited us to discuss how the brand expresses the story of customers creatively from the viewpoint of marketing strategies ands. Through this session, we have become a very valuable meeting where we can strongly re-reco。ze what we need to humanity in the future where AI and other digital technologies are developing.
We will continue to develop Salon KiQ with a complete invitation system as a place to attract new guests.
KiQ Official Website:https://kiq.ne.jp/
Email: info@kiq.ne.jp
