The Potential of Empathy Design to Lead the Next Generation, Part 2
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“Empathy design” conscious of bringing out humanity
We are thinking that we can compensate for the part that was not made by conventional design with an environment design approach.
In order to design based on , hearing to clients is not only for the person in charge, but also for the client in-house. We support our goal not only to create products, but also to communicate the value of our company to external stakeholders.
Here are some examples of KiQ’s .
Case1
The Yoneyama Campus was renewed in April 2020. At KiQ, we created a space design for the entire school and IoT lab.
Niigata is a city of manufacturing such as metal processing and machinery manufacturing. So, to make use of the traditional techniques and materials unique to Niigata, we created a unique sign in cooperation with the factories of Tsubame Sanjo, which is famous for the gold industry. The theme color of the school is orange.
It is said that the student has increased year by year to a university that has been reBorned and reborn into an innovative school building. In addition, the signing plan, which has a story, has been praised as an open innovation collaboration with traditional craftsmen. The campus renewal is an opportunity to interact with universities and local companies, and now it is a friendly campus where teachers and students can learn creatively.
Details:
Graduate School
KAISHI LAB
Case2 O
。OO was reopened for the first time in 2020. “Japan Design Zone” was born on the 5th floor.
We were able to express the Osaka style of Kotekote, with the desire to create a space that is worth visiting Osaka, but in addition to the interior of OO, we will continue to create a more contemporary Osaka style.
In collaboration with contemporary artists, Akira Yanagi , the mural painted Midosuji, Dotonbori, and the American village. In addition, the color scheme of art and ceiling is produced by AI from Osaka’s color. I used to reminiscent of neon and billboards in the city.
Many people were involved in the production, but as a result, the entire team up to one metric, we were able to create a space where the excitement and excitement of Osaka’s lively energy are brightened. The design for women in the Kansai area was born. OO has received a word that I would like to leave for future renewal. We look forward to seeing the space we approached as one of the attractions of the facility for a long time.
Details:
PARCO SHINSAIBASHI
Case3 Ultra Pure Land AR
Ko-ji Temple is a temple with a history of 400 years in Ojiya City, Kanagawa Prefecture. In this article, we created an opportunity to increase the awareness of modern society through creation.
The result of dialogue with Mr. Hiroyuki Masuda, the 19th resident, was a hypo , “What should I do to solve problems?” Ultimately, I visualized the story hidden in the main hall, such as the image of Amida and the sculpture of the .
We redesigned the way of legal matters and updated it as a “visible story” to increase opportunities for young generations of danya and monks to interact. By visualizing the message of residence with cutting-edge AR technology, there is a positive impact on temple management such as increasing opportunities to interview. The introduction of digital Buddhist altars leads to the image of an ever-e、 temple.
Details:
Pureland altAR
Case4 SUGI＋
Kikuchi’s Chief Director, Sugi Pharmacy has a “total healthcare strategy”. We produced the whole space, customer service, and communication at the new shop SUGI+ in Haneda Innovation City, which is a creative alternative to the voice of the president and the president who want to evolve as a drug store.
Recons ing the meaning of the total healthcare business, SUGI+ narrows down to the totality of the experience that can be done in the store and design the interior. It plays a role as a pilot store as a place where you can get healthcare appliances and beauty goods. In addition, the staff will assist people from all over the world as a concierge, and provide services that combine technology and hospitality. It is a place for people with hearing impairments and foreigners to visit their shopping challenges.
We were able to deepen the relationship between the company and the manufacturer by establishing a new showroom for preparation. In addition, we contribute to the improvement of corporate image from 20s to 40s byTypeing the thoughts of a company that wants to meet customers in total. It is said that the number of receipts of the prescription is also increasing. Since the opening of September 2023, we have established a calm experience to our customers, so we can provide services that satisfy the increasing customer expectation.
Details:
SUGI＋
Empathy Design for the Attentiveness Needed in a New Era of “suspicious”
Our approach is focused on human mind and ambition, and the presentation of how to solve corporate issues is required by UIUX designers and art directors. Empathy design is a new interactive form in a new era. Let’s learn the empathic design and create value that can create value that will remain in the future, while “harmony” different perspectives.
KiQ is looking for new、s and interns. It is a workplace where you can learn the environment design through work.
We are looking forward to receiving applications from people with creativity and vitality.
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