The Potential of Empathy Design to Lead the Next Generation, Part 1
In today’s fast-changing and large-scale, the environment surrounding the design will change. In such circumstances, designers need to adapt to the design that is necessary for a new era, which is not limited to conventional designs, while maintaining its originality. KiQ believes that “emp。y design” should be gained in such situations. “Empacy” refers to understanding and 、 of others. At KiQ, we are doing creative based on the concept of “work” that exists in Japan for a long time.
Design industry trends
The needs of designers are growing. 83% of companies have been asked to outside partners. Previously, the profession of a designer who had a distance from the general public is becoming a popular.
At the same time, the concept and design thinking of design for general people from design consulting company and IDEO were universalized. In the end of 2023, 25% of all employees of IDO have been dis ed. Due to COVID-19’s unpredictable pandemic and reduced budget for each company. In addition, I think that it is one of the reasons why design thinking itself is considered to work. Design thinking promotes the expansion of choices and initiatives within user companies. However, it is difficult to have a competitive advantage alone.
With the remarkable development of AI technology, the design and designer’s perspective are changing greatly. AI can be more creative and part of the design business. Designers can be used to work directly with their goals. Under such circumstances, designers need more product development experience. The importance of exploring and exhibiting uniqueness is increasing.
In this situation, we are focusing not only on the final stage but also on the process.
The Uniqueness of KiQ
It is an empathic design based on the concept of “shosaku” that is going to be applied to the design required for the new era. Kikuchi, the representative of the design of the work, returned to Japan after studying in New York.
Collaboration with customers and other companies is essential to create unique creative proposals. The concept of “work” plays an important role in the environment design. HomeSelf-expression, understanding, and harmonyThese three elements are made up of a deeper and meaningful proposal.
Self-expression (power to express self)
Expressing your own identity and thoughts in a creative form is also important for building a presence as a creator.ing interactions with customers and other creators, it leads to the development of new ideas and projects that accurately convey themselves and show unique perspectives and approaches.
Understanding (power to stop thinking)
It is essential to understand and accept the position,s and needs of the other party when making designs. If you can stop receiving the thoughts of others and listen to them pathically, you can find ways to solve problems even in cases where there is noHome. By capturing things from the perspective of the other party, you can deepen relationships and make more effective proposals.
Harmony (power to harmonize with opponents)
The creative process is formed in collaboration with various people as well as customers. Creators need to cooperate smoothly with people with different occupations and backgrounds. With harmonious power, you can keep a sense of unity while incorporating different ideas and perspectives and lead your project to success.
UIUX designers and art directors are not just technology or skills. This is an empathic design that uses the designer’s own humanity to create a co-creation with others.
The other day, I gave a lecture on the Embassy Design for students of the Tokyo Design Plex Institute. In this case, if you realize whether it is a humanity or something in “self-expression” or “understanding”, we compared the answers of yourself and ChatGPT for questions and introduced a workshop to think about the difference between AI. I have received the following comments from the students.
I thought that it is a part that is not yet AI about the response to the subtle work and emotional part that humans are unconsciously pumped without comparing their words and AI words.
When I received a question from the client, I felt that there are many answers to human beings who live with a variety ofs, such as clients, and others.
I was worried that there was an increase in the part that can be replaced by AI, but I felt that I would like to improve the sensitivity that I felt that there is still communication that can be done due to humanity.
I was very interested in the company that is cherishing and ing to the other party (client), such as Kikuchi’s company.
In the second part, we will introduce together with the actual example.
