Koji Okutani × Akane Kikuchi × Toshiki Miyauchi, Part 1: New Possibilities Hidden in the Ordinary
Salon KiQ is an event to explore the future of creativity and design. In the third session, Mr. Koji Okutani, co-CEO of Customer Time Co., Ltd., and CEO of Oisix La Ochi Co., Ltd. and Super Normal Co., Ltd., welcomed as a guest.
Speakers
Koji Okutani: Representative of Executive Officer /Contactagement Commerce Lab. 1997 Joined Ryohin Keikaku Co., Ltd. In 2005, he developed “foot-to-angle socks” as a category manager of clothing goods.
Japanese: KiQ’s Founder and CEO, Director, Researcher We recognize the behavior and behavior of humans and robots from the viewpoint of “sho ” and act internationally in a unique way of expression.
Toshiki Miyauchi: After graduating from university, he joined Yahoo Japan Corporation in 2006. In addition to the editor-in-chief of the original media “Future Questions” as well as the director of the media producer, Di Research Institute, etc., as an executive officer of Dip Inc. in November 2020. In May 2022, he moved to Trust Bank Co., Ltd. and became responsible for garbage crowdfunding. In charge of new business as a strategic partner of KiQ since 2023.
Design philosophy of unsigned good products
Mr. Okutani, in the development of products with no significance, says how he valued the “design that melts the world” to consumers. For example, in the furniture series by Mr. Okutani, it features a simple yet functional design that cuts down waste, and it has created products that harmonize with nature in any living space. Mr. Okutani aimed to have a universal appeal that is not dependent on shape and color as a thought process behind the design.
Changes in Reco tion
In the horror of the world, it was an Abnormal era that the daily life that I thought was difficult to meet with people, and it was not normal. It is said that “normal” is a very important thing.
It is worth it to be normal even if it is not particularly eye-catching.
It is said that the new business called “Super Normal” was born with inspiration from the recent idea.
About “Super Normal”
Of course, it is nice to create 1 from 0, and I like the direction that I am also. However, the world is overflowing with excessive stimulation. In fact, it’s hidden in everyday life. So, by solving it carefully, you can find value even if it is not “new”. I’ve been trying to make money when I’ve done this, or I’ve been looking for a social issue or a part of anHomer, but recently I’m cherishing the aspect of “attiture” rather than “ancer”. Super Normal is one of my social responsibility.
Miyauchi “I can easily make and copy artworks by AI if I think of art, but when I hear a lot of artists, there are many people who think art is not an art, but an art.
OKUTANI「Yes. I would like to continue to expand that there is a thing that the producers can put into the process, and various interpretations are born by one person, but there is certainly something that arrives, and this is certainly going to be normal in the future.
Kikuchi “I thought I’m trying to make a new system because I’m bound by capitalism in my business, but how do I draw what I think about this vision?
Okutani “Japan is a country that is not anywhere, even if you look closely. High-quality and high-s things are born from the history, not only in modern times. I think it is important to spin things. In addition, there is a desire that one business can become one force. Instead of the force that means “strength something”, it means that the star becomes one big force. We believe that positively everyone’s Homes can communicate to the world in one direction.
Kikuchi “I think the first product is made of apparel, but I want to hear the part that is important.
Okutani “I think it is very useful to draw a story like a picture scroll. I think that the meaning will be born even in simple t-shirts and notebooks by embedding the background of production and the thoughts of the producer.
This is the second part of the report.
