KiQ Wins the International iF DESIGN AWARD

KiQ’s “nem” was selected as “iF DESIGN AWARD 2023”, the world’s largest design award.

In collaboration with the oldest sake brewery in the Tohoku region, Hiraizumi Honpo and KiQ, the new branding of “nem”, a luxury line for the global market is carried out.

“nem” is inspired by the gorgeous flavor of Hirasen and the haiku of haikuman Matsuo Basho. The design concept is “the ultimate elegance beyond time” and features a stylish bottle shape that harmonizes with luxury scenes and brings out the beauty.

KiQ specializes in creatives that reconstruct Japanese old things.

We understand the history and charm of Hirasen and realize reconstruction through design for foreign countries.

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